Input Sources

Baynote Observer

Based on UseRank™ technology, we break through the bias, noise, and gaming of click-based approaches by using dozens of different behavioral heuristics that accurately determine your visitor's true intent. A small sample of what we look at includes:

	Page Actions We capture visitors' detailed interactions within a page.		Search Context Search context has proven to be an important indicator of a visitor's intent.
	Navigation Patterns Not all pageviews are created equal, Baynote understands whether pageviews are the result of success or failure.		Conversions We understand when a lead converts and captures the actions that lead to it.
			The Observer Code A few lines of code is all we need to monitor user actions on your website. Insert this javascript in your website template and we handle the rest.

Other Inputs

The CIP can also incorporate several other sources of input including: business rules, analytics and multi-variable testing, purchases, explicit ratings, and custom information sources. Whether you have software from one of our many partners or another solution, information can easily be accommodated by the CIP.