Marketing
Boost engagement, downloads and registrations by up to 300%.
Baynote capitalizes on visitor behavior to dynamically deliver recommendations and social search across all your marketing and communications channels. Whether the goal is to sell more products, engage more viewers or build brand relationships, the Baynote Collective Intelligence Platform (CIP) provides you with a range of capabilities designed to recommend content that lead to increased engagement and transactions.
Context Drives Conversion
Baynote Content Recommendations learn from anonymous, implicit consumer behavioral patterns to provide you robust, actionable insights that drive engagement, shape brand perception and influence purchase decisions.
Make Search Work with Social Search
Baynote Social Search for Content breaks the mold of site search by displaying content links that have been proven to be useful to like-minded searchers in the past. Social Search avoids traditional lexical pitfalls when bidding for keywords by observing how your visitors interact with the content they discover, not simply the keywords they type. The result is a more robust means to always deliver the content your customers expect regardless of their query term.
Optimize Email Effectiveness with Email Recommendations
Harness your customers' web interactions to uncover a more relevant and cost effective means to communicate. Baynote Email Recommendations leverage both the community wisdom and offline data you have about your visitors. With Email Recommendations, you can deliver a tailored email experience for each visitor that keeps them coming back to the site.
Community + Control
Baynote Insights provides advanced editorial features that give you full control over recommendations while taking into account key editorial and advertising objectives. Testing and reporting metrics such as A/B split tests, conversion rates, and suggested keywords are all available via web interface.
Deploys Across Any Communications Channel
Leverage the CIP to extend recommendations across all sales and marketing channels including email and mobile devices.
Recommended Applications
Benefits
- Boost online conversions by 300% in just weeks by recommending the most engaging and persuasive content
- Improve the customer experience by driving content and search results with visitors' intent
- Turn on-site search into a lead generation tool by automatically tailoring search results based on the current intent of the visitor, and boosting relevancy by 2000%
- Maximize the yield from SEO and SEM campaigns through dynamic landing page recommendations and by purchasing community terms that lead to conversions
