Why are recommendations "intent-driven"?

Recommendations are based on observing the implicit actions of your visitors using a simple HTML tag.

By silently observing dozens of different user actions on your site, Baynote's Collective Intelligence Platform (CIP) identifies virtual communities of like-minded visitors who have similar intent. These communities include every visitor on your site and each visitor is completely anonymous.

The CIP identifies emerging patterns among the visitors which represents the collective intelligence of the crowd. These emerging patterns represents the true intent of the visitors. As a result, Baynote is able to guide visitors to their intended content much faster than ever before.

When a visitor arrives at a page, Baynote delivers appropriate recommendations in real time via a small snippet of javascript code or through a REST API (optional).